Blog

Major Project Log Portfolio

Outline

The main aim of the project is to create an app to report park issues such as vandalism. The app is to be run alongside a website and forum. Posters for the app will be placed in parks to promote its use.

Further Research

Although I considered a wider audience initially, after feedback on my idea I have decided to aim the app at parents. Parents of younger children in particular who are visiting the park with their children. This could still cover a large age range from parents in their 20s to 40s but most live births are to mothers and fathers between 30-34 so it is likely the app would be used by parents in the 30s to early 40s.

“In 2015, over half (53%) of all live births in England and Wales were to mothers aged 30 and over and two-thirds (68%) of fathers were aged 30 and over.

The average age of all fathers increased to 33.2 years in 2015, compared with 33.1 years in 2014. For mothers the average age was 30.3 years compared with 30.2 years in 2014.

The average age of first-time mothers was 28.6 years in 2015, compared with 28.5 years in 2014.” – https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/livebirths/bulletins/birthsbyparentscharacteristicsinenglandandwales/2015

I have looked at style and layouts of park/outdoor related apps. Apps with a lot of visual detail are cluttered and it is harder to find what you want. Keeping the layout simple and clean is important to make the app easy to use.

Having looked at parent aimed websites/brands/apps/logos I have discovered that clean and modern designs are popular.

https://www.netmums.com/

http://www.bounty.com/

https://www.whattodowiththekids.co.uk/

 

Cover art

Cover art

Cover artCover art

Cover artCover art

Cover artCover art

Cover artCover art

Logos feature a lot of rounded elements – no sharp/harsh edges, the typefaces are rounded too. Hand-drawn style typefaces are popular too.

As the logo will need to feature on an app and website it needs to be simple too (it will appear small on screens, especially of smaller smartphones). I have therefore played around with heart/leaf motif and tree inspired designs amongst others as these represent parks and nature. I experimented with hand-drawn and modern sans-serif typefaces as these are popular styles aimed at parents.

Current Design Trends

https://digitalsynopsis.com/design/logo-design-trends-2018/

https://uxplanet.org/why-gradients-are-back-to-rule-in-2018-8b36711c335f

https://www.behance.net/gallery/48702241/Spotify-Duotone-Portraits

https://designmodo.com/websites-gradients/

http://justcreative.com/2017/11/28/graphic-design-trends-2018/

https://99designs.co.uk/blog/trends-en-gb/graphic-design-trends-2018/#gradients

Image result for spotify gradients

Gradients have made a comeback and I would like to incorporate this trend but in a more subtle way. Some of the gradients are too “young” for my audience, but a softer gradient would keep the design looking fresh and modern but not alienate my audience. I will experiment with gradients for the poster/app and website.

Logo Feedback

I put my designs on the Graphic Design Forum requesting feedback:

http://www.graphicdesignforums.co.uk/threads/logo-feedback-student-project.24903/#post-174121

Some of the feedback received:

“Look at the logos in your post without clicking on the images. That’s the sort of size they will be on the screen. They are too small and blurry. #4 is the simplest but it looks like a zillion other ‘green’ logos.

“Personally, I like where you’ve gone with these and although there is some room for improvement I think you’ve done well here.
I tend to like No4 the most but I see what you’ve done with the others also.

Green/community logo type stuff can be hard to do and re-invent the wheel so to speak as they do tend to have a similar vibe anyway.
A bit like optician logos. “

“They really need simplifying, remove all the additional texture and fuss and just work with a black shape for now. No.4 would be my favourite to work up, the heart/leaf motif would transition well, and a heart is a recognisable app icon already, so could be worked into the UI for saving/favouriting content. I’d use a stronger font though, what you currently have reminds me of a day care centre or something (though the colours could have something to do with that). Look at the National Trust font, that’s a serif which feels traditional, but it has character of its own.

Also try it out in some different contexts – a sign in a park, livery on a van, engraved into a bench, hell even mowed into a park field so it’s visible from above! Really go to town with the idea and push it to see what works and what doesn’t. Generally the simpler something is, the stronger and more versatile the branding elements around it can be. If it doesn’t work, well you’ve got some decent research for your final project, which is generally what gets you those points anyway.”

“Does the app even need a logo? The words OurPark with the right font and colours is all you really need.”

I have decided to work on the leaf/heart idea more and I will also test out just using a typeface without a logo. However, with it being an app and website some sort of logo, even if just a monogram, would be needed for favicons, app icons, etc.

John looked at the logo numbered 1 and said that it looked like OurPork and suggested changing the leaf/heart to point upwards, as shown in logo 2. Joe then said that number 2 looked like OurPork but the other ones didn’t. I don’t want to create confusion, so I put the leaf/heart in the O. Although I think this feels cramped.

I also experimented with several typefaces, looking at curvy/rounded typefaces. Lee gave feedback on that the Kirvy typeface was too futuristic. I agree with Lee as I was going through several typefaces to try to find something suitable and this was just one of many I was trying out.

Kirvy Typeface

New Logos

1

 

2

3

4

 

I really want to get several good logos before showing my audience. As the rest of the design work will be based on the logo it needs to be perfected further which is why I’m spending a lot of time on this part.

Feedback from parents about the logo:

 “I like the first one and the last one” – Roxanne

“The “OP” one seems friendlier than the rest, it’s not as corporate looking” – Mike

“The second one is my favourite because the leaf looks like a heart and I like that but I like the colours on the last two more, I’m not keen on the darker green.” – Sally

The opinions were mixed but most people preferred the last design. I worked on this more including trying different typefaces and colours and spacing.

Final Logo

I did try a few different typefaces but the typeface I originally used has a friendly feel due to it’s curves and this will appeal to the demographic. The logo works on colour and black/white which is important as it may appear on other materials. The tree motif was tidied up slightly to create more space in between elements, this was done to stop the elements merging when shrunk down on a small screen.

When on a white background I have chosen a green and blue-turquoise colour to represent nature/parks/the natural environment found in parks. On a coloured/dark background it will be shown in white.

Android Icon Mock-Up

Initial Logo Sketches/Ideas here: http://ba.aysheasiddall.co.uk/2018/04/24/initial-logo-ideas/

Event Poster Research

https://www.creativebloq.com/posters/poster-designs-121518466

Illustration is a popular choice for fair/festival posters, this is probably because you can communicate a sense/feeling of the event through illustration something which can be hard to create through a single photo as there is usually a lot of different things happen at one event. Therefore, I will utilise illustration for my event poster but also for app promotional posters to go in parks.

Current illustration trends:

https://www.creativebloq.com/features/illustration-trends-2018

https://www.digitalartsonline.co.uk/features/illustration/2018s-best-new-illustrators/

App Promotional Posters

I have researched the sort of posters found in parks (such as littering) and also “no parking” posters aimed at parents.

Several of the no parking ones I have seen online and outside of schools feature illustrations of children. The pick up the poo poster would likely have a larger impact on those dog owners with children or grandchildren as they would think about their own child/grandchildren picking up the poo. Featuring a child/children in the app posters is a good way of getting the attention of my audience (parents). But it could also grab the attention of children who may mention it to their parents (something my 6 year old does).

Illustrations/Sketches/Ideas for Posters

I sketched out several ideas and illustrations before scanning the illustrations in. I then used these to make vector illustrations for the posters. I tried out different colours, textures and shading before deciding on simple white illustrations for the app posters with highlights using gradients. This created simple bold illustrations which “pop” when on a coloured background. This draws attention to the poster.

 

App Poster

Ideas

After playing around with the design I realised that a green background would not stand out in a park (too much grass and trees around). I tried out different colours and settled on orange. Although this is an unusual colour choice for a poster for a park related app I think the fact that it is unusual will help it stand out and catch people’s attention.

I also had the idea of having pairs of posters which could either be used together or separately depending on the circumstances/needs of the park (council and park groups could decide which type of posters they would like to use or use them in pairs). The pairs would be positive v negative, before and after. Showing the positive of using the app – children enjoying the park with working play equipment. With one with a straight call to action – report it to our park. And the other more subtle – entices the viewer in to read what it is about – help your park with ourpark.

Festival Poster Final Design

The design is bold and colourful to attract both children and parents. The “sun rays” draw the eye to the text. The same typeface has been used (Bariol) as for the Logo to keep a consistent feel. Also the same green gradient which is used on the website and app is used for the background to again provide a tie between the event and app. The flower includes guitars and ice lollies as petals to represent what the event will include and the flower also represents parks/nature and summer.

Poster Mock Ups

App

I looked at design best practice as well as studying other apps to get a feel for how apps are designed. Users (including me) are used to expecting certain things to happen and trying something that doesn’t flow with the what is expected from other Android and Apple apps can confuse users.

https://www.uxpin.com/studio/blog/guide-mobile-app-design-best-practices-2018-beyond/

https://medium.com/blueprint-by-intuit/native-mobile-app-design-overall-principles-and-common-patterns-26edee8ced10

Examples of things users are used to seeing are “call to action” buttons which contrast from their background, which I have used on my app. Also using cards or tiles for groups of information – I have utilised cards for the events page to separate each event.

Loading/Splash

Menu/Home

Menu/Home Mock Up

Location Page

Upload Photo Page

Describe Problem Page

Local Events Page

Local Events Page Mock Up

A large “call to action” next button stands out from its background. Using a border around each section on the events page creates “cards”.

Greens/blue-turquoise colours have been used to represent the environment/nature.

Cut Out The Clutter

Good UI design is all about delivering relevant information (signal) and avoiding irrelevant information (noise).

By cluttering your interface, you overload users with too much information: every added button, image, icon makes the screen more complicated. Clutter is terrible on a desktop, but it’s even worse on mobile devices where we don’t have too much free screen space to play with.” – https://medium.com/blueprint-by-intuit/native-mobile-app-design-overall-principles-and-common-patterns-26edee8ced10

I did find to start with that it is tempting to add too much information on app. In the end I kept the design as simple and clean as possible. This is to avoid users getting confused but also encourage users to report issues – if it is straight forward then users are more likely to use the app again if they see another problem.

Sam W. liked the app’s colour scheme and also the logo, in particular he liked the gradient used.

Google Play Store Mock-Up

Initial Sketches/Notes for App and Web Design: http://ba.aysheasiddall.co.uk/2018/04/24/app-and-website-sketches-notes/

Website (Home)

Initial Designs

I tried several layouts and played with gradients as well as the current trend of large type on websites (often used to make a bold statement on the homepage).

I realised that that the design was becoming overly fussy and needed to be paired back to keep simple and easy to use. I stripped away detail and the main feature of reporting problems was placed in the top left of the design as this is the area users look at first and the left side tends to get more attention  (https://conversionxl.com/blog/10-useful-findings-about-how-people-view-websites/)

Final Design

Forum

I researched several types of forum platforms and forum layouts before laying out the forum.  (https://xenforo.com/community/, http://www.ukbusinesslabs.co.uk/forums/, https://www.vbulletin.com/forum/forum/vbcloud/account-management, https://www.ukbusinessforums.co.uk/, http://www.madeformums.com/forum/, https://www.justparents.co.uk/forums/5/, https://www.netmums.com/coffeehouse/children-parenting-190/, https://www.sanparks.org/forums/, )

I again wanted to keep this simple and easy to use especially as Friends of Groups are run by people of all ages and technical abilities. The final design uses a limited colour scheme that is in keeping with the app/rest of the website. A consistent feel across all design elements aids users to find the information/use the app/site quickly as they don’t have to re-learn the visual code for each platform. But at the same time there are differences due to the nature of each platform.

More Logo and Social Media Mock Ups: http://ba.aysheasiddall.co.uk/2018/04/27/more-ourpark-mock-ups/


More Ourpark Mock Ups

Business Card

Logo painted on grass

Seeing how it would look on grass – ourpark logo could be painted on grass along with information on where to download it. Could be good publicity to raise awareness as it is something different – therefore could catch people’s attention. Advantage of this is that it is temporary, unlike painting on tarmac paths, benches, etc. I don’t want the ourpark publicity to become part of the problem – causing damage to paths/benches or making them look unsightly once paint wears away.

Facebook Mock Up

Instagram Feed

Instagram Profile

 

Instagram, Facebook and other Social Media to be used to raise awareness of park problems and the app but also to celebrate parks by posting photos of volunteers helping their local parks, good work that councils are doing to maintain parks and promoting park events.


Web Design Research

 

DRAW ATTENTION TO SEARCH BOX WITH SLIGHT DROP SHADOW – pop out from background

Web Design Trends/Digital Trends and Grid Layouts and Forum Software

https://www.ukbusinessforums.co.uk/threads/what-is-the-best-forum-software.364023/

Web Design Trends for 2017

http://www.ukbusinesslabs.co.uk/forums/

https://xenforo.com/community/

https://colorlib.com/wp/grid-website-templates/

 

Illutration Research

https://www.creativebloq.com/features/illustration-trends-2018

https://www.digitalartsonline.co.uk/features/illustration/2018s-best-new-illustrators/

 

Gradients

https://uxplanet.org/why-gradients-are-back-to-rule-in-2018-8b36711c335f

https://www.behance.net/gallery/48702241/Spotify-Duotone-Portraits

20 Websites that Prove Gradients are Making a Comeback

 

OTHER SITES:

https://about.twitter.com/en_us/company/brand-resources.html

https://uxkits.com/pages/mobile-devices-download?id=509720381&quantity=1

2018 Graphic Design Trends + Inspirational Showcase

https://slickplan.com/blog/emerging-user-interface-designs-2018

20 Websites that Prove Gradients are Making a Comeback

https://99designs.co.uk/blog/trends-en-gb/graphic-design-trends-2018/#gradients

https://99designs.co.uk/blog/trends-en-gb/graphic-design-trends-2018/#gradients

 

Image result for spotify gradients

 

https://www.creativebloq.com/features/illustration-trends-2018

https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f

2018 Graphic Design Trends + Inspirational Showcase

https://developer.android.com/studio/install.html – installed

https://slickplan.com/blog/emerging-user-interface-designs-2018

Install of http://fixmystreet.org/ on own server mention that

Stephanie Osman is feeling angry.

Kids in it wrecking the swings again! This is why the council don’t pay to fix it!”

Janine Trigg I dot think it will stop unless they is something like cctv in there or community wardens going in and making sure it’s OK they was a support office that went in yesterday but that was at 3.30 when no kids where in there and I have to agree with Kate Duttonit’s not always the teenagers that spoil it it is the younger ones as well I just hope that after all the effort and fighting that you have done to get the park looking well again will stay that way for the little ones I used to take my son in there when he was a baby before it got spoilt and it was a lovely park let’s hope it gets back that way and stays that way

1

Manage

LikeShow more reactions

Reply3d

Andy Czech Nymph I’ve just been up and had a good tidy and sorted out the swings now. The children were there and they were very polite with my as I did it and I explained why I’m going to do what I can to keep the park in good order because it’s for the kids of S6 to enjoy. I’m never looking for trouble and will never cause any I’m just going to do my bit for the area where I can. Don’t hate the kids folks we were all young once!”

Rebecca Abrames-Bailey When we got involved with the park nearly 13 years ago we got all the older kids involved in helping to keep an eye out and to give ideas about what there should be in the park for them and younger ones. It really worked they looked after the park until they got to 16 and went to collage then other teenagers came along and vandalised it. You have to get the kids on board otherwise it means nothing. Also I think it’s not kids from s6 but from other areas that are vandalising it.

3

Manage

LikeShow more reactions

Reply3d

Tessa Lupton I completely agree Rebecca. I do intend to go in to the schools and ask the kids what they want, I also stop and ask them in the park when I see them.
Are you willing to get involved again? It would be great to have another pair of hands 😊

Manage

LikeShow more reactions

Reply3d

Rebecca Abrames-Bailey Tessa at the min I’m looking after Fox Hill park. Now that’s been a mission. We have a lot of glass broken on the area for kids with bikes and people with dogs. We managed to get funding for a bin on the main pathway in the park only for S5 kids to rag the door off of it and set fire to it. That’s now been taken away and we won’t be able to get another one even though all the dog walkers used it. It’s just a few that ruin it but so far we’ve managed to keep it from being destroyed and that has been up a long time now. Fox Hill forum might help in promoting the park. In the better weather you could have a picnic to promote your ideas to families and local residents. Maybe get kids involved in planting bulbs. Xx

1

Manage

LikeShow more reactions

Reply3d

Tessa Lupton Thanks Rebecca. Yes we are planning a park opening day party when the weather gets better towards the end of May now so will definitely do some things along this a lines.
That’s such a shame about your bin. Do you have a friend’s group too?

1

Manage

LikeShow more reactions

Reply3d

Rebecca Abrames-Bailey Tessa well I would love to come to your opening party. I tried the Fb page but I didn’t get a very good response so there are just 5 of us and we are 5 o’clock dog club too so we keep a watch on the park at this time too x”
Use to show interest that parents have in looking after park. Also get kids involved – make suggestion for child involvement? Brain storm.

POSTER INSPIRATIONhttps://www.creativebloq.com/posters/poster-designs-121518466

 Sam liked app layout.
Hosting event in Wolfe Road Park
https://www.google.co.uk/imgres?imgurl=https%3A%2F%2Fpanama.kingscollegeschools.org%2Fwp-content%2Fuploads%2F2017%2F01%2FSummer-Fair-2017.png&imgrefurl=https%3A%2F%2Fpanama.kingscollegeschools.org%2Fkings-college-panama-summer-fair-2017%2F&docid=oQ2e28Hi_MoD_M&tbnid=rrQrGNX5t6Pm9M%3A&vet=10ahUKEwjWvL3c76PaAhUKC8AKHVb5AC8QMwidASgJMAk..i&w=1225&h=855&bih=1054&biw=2133&q=summer%20fair&ved=0ahUKEwjWvL3c76PaAhUKC8AKHVb5AC8QMwidASgJMAk&iact=mrc&uact=8
https://www.google.co.uk/imgres?imgurl=http%3A%2F%2Ffisa.org.uk%2Fwp-content%2Fuploads%2F2016%2F04%2FSummerFair_Poster2016.jpg&imgrefurl=http%3A%2F%2Ffisa.org.uk%2Fevents%2Fsummer-fair%2F&docid=3AowcSIoOkv1GM&tbnid=XoJTgSSRRedtdM%3A&vet=10ahUKEwjWvL3c76PaAhUKC8AKHVb5AC8QMwjMASguMC4..i&w=595&h=842&bih=1054&biw=2133&q=summer%20fair&ved=0ahUKEwjWvL3c76PaAhUKC8AKHVb5AC8QMwjMASguMC4&iact=mrc&uact=8
Image result for summer fair
Image result for summer fair
Image result for summer fair
Image result for summer fair posters
Image result for summer fair posters
App Design Guidelines:
https://medium.com/blueprint-by-intuit/native-mobile-app-design-overall-principles-and-common-patterns-26edee8ced10
https://www.uxpin.com/studio/blog/guide-mobile-app-design-best-practices-2018-beyond/

https://www.uxpin.com/studio/blog/guide-mobile-app-design-best-practices-2018-beyond/

http://adage.com/article/media/half-young-consumers-watching-content-traditional-tv-study/310564/ – people under 45 not watching TV – promote via Facebook, Youtube? Prove that people are more tech savvy and up to date these days.

http://www.thedrum.com/opinion/2017/06/01/age-just-number-instagrans-and-the-tech-savvy-over-65s
FORUM RESEARCH
https://xenforo.com/community/
http://www.ukbusinesslabs.co.uk/forums/
https://www.vbulletin.com/forum/forum/vbcloud/account-management
https://www.ukbusinessforums.co.uk/

Reflective Evaluation

I had several ideas to start but not all have come to fruition. Mainly this has been a time-issue. With a household to run and two children to look after my time has been restricted. Also due to my husband’s working patterns I haven’t been able to attend some workshops/events I would have liked including several events run by the Sheffield Creative Guild and an illustration/sketch club workshop run by the Arthouse Sheffield which I also couldn’t attend.

Competitions

I came up with ideas for some YCA and D & AD briefs I just never found the time to get them past the initial ideas stage. On reflection it may have be useful to create some designs for the briefs even if I didn’t enter the competitions. My design skills are rusty and these could have given me some practice which I need.

Networking

I have made several connections on LinkedIn, added my work to Twitter, Behance, Dribbble and Facebook Graphic Design groups.

Teaching

I will be starting my ESCAL volunteering soon with Grenoside Primary, this will give me valuable school experience. Closer to the time of applying for my PGCE I will apply for a teacher training placement.

Having come on this course I have realised how hard it is to balance “working” and looking after two young children. Everything I have ever read or heard about a PGCE is that it is much more intense than a degree. This has made me re-evaluate the practicalities of studying for a PGCE. It is likely that I will wait for the children to be much older before embarking on it. The practicalities of looking after a house, children and working is a lot to juggle.

Photography

I have used my own photography in my research and also just for my own pleasure. I have had chance to discuss photographic techniques and cameras with Scott. I also had time in a photography studio with Scott and Sam Devine. I will continue to practice and I may embark on an evening photography course in the future in order to improve my skills and knowledge.

Graphic Design Placement/Job

In the end I did not contact any design agencies for a work placement as I wasn’t able to arrange childcare. My family aren’t able to look after my children every day all day and childminders/nursery is too expensive.

I have found the search for a part-time graphic design job difficult. Most part-time jobs tend to be low paid cleaning/shop/call centre work. Looking to the future I’m unlikely to pursue a Graphic Design job. Although I still enjoy it my heart isn’t in it like it use to be. Also my design skills are not what they were and although I think I have come a long way since I first applied for this course my skills are still not up to scratch. Back in March/April last year I had never used Illustrator and InDesign. I had also not designed anything in a very long time. I bought my self several design book and watched Youtube videos online to teach myself. I think on reflection I have done well to get to the level I have but I’m still a long way behind where I need to be in order to secure employment as a Graphic Designer.

Graphic Design jobs also cover a lot more digital/web/moving image work than what it used to when I graduated in 2003. Due to the convergent nature of the creative industries having a strong web/digital skill-set is important, something which I would need to work on in order to secure employment. Although I have heard of Adobe XD and After Effects I have never used them – this is something which I would need to change.

Illustration/Etsy

I got time to practice my illustration skills by designing some Christmas cards and some cards to sell on Etsy.

Selling on Etsy gives me the freedom to look after my children during the day and make items in the evening to sell.

Once this course is finished I plan to commit more time to the Etsy shop creating more items and promoting the shop through social media to create sales. I may also list items on other sites such as Folksy and eBay and maybe build my own e-commerce site eventually. I will draw on my previous skills from running my own business before I had children but I will also refresh my knowledge as this was some time ago. In particular the Crafty Business Sheffield group has been a useful resource so far for running my own business.

Even though I didn’t commit a lot of time to my Etsy shop I still sold items something which I believe bodes well for the future once I do commit time to it.

Freelance Work

I didn’t set out to do freelance work at the start of the course but sometimes things just come your way. Freelance work is more flexible which is easier for family life. However, due to my lack of experience in a design agency I don’t feel fully comfortable working freelance, I always worry that I will miss something or that I won’t know something because I haven’t worked as a Graphic Designer.

Overall

On reflection I think I have done well to achieve what I have so far especially with having limited time to do so. I do feel that I have let myself down in regards to improving my design skills and software knowledge, these are things which I should have worked on more.


Logo Research and Initial Designs

Although I consider a wider audience after feedback on my idea I have decided to aim the app at parents, in particular of younger children who are visiting the park with their children. This could still cover a large age range from parents in their 20s to 40s but most live births are to mothers and fathers between 30-34 so it is likely the app would be used by parents in the 30s to early 40s.

“In 2015, over half (53%) of all live births in England and Wales were to mothers aged 30 and over and two-thirds (68%) of fathers were aged 30 and over.

The average age of all fathers increased to 33.2 years in 2015, compared with 33.1 years in 2014. For mothers the average age was 30.3 years compared with 30.2 years in 2014.

The average age of first-time mothers was 28.6 years in 2015, compared with 28.5 years in 2014.”

https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/livebirths/bulletins/birthsbyparentscharacteristicsinenglandandwales/2015

Parent/Mum App Logos

Cover art

Cover art

Cover artCover art

Cover artCover art

Cover artCover art

Cover artCover art

Lots of geometric shapes, contemporary yet friendly typefaces and bright colours.

Initial Ideas.

These logos ideas are the ones that have the most potential. Making amendments/adjustments to the most workable logo idea including potentially a different typeface choice and colour scheme.

The idea by this is that I wanted to have something that represented parks/green spaces – the leaf but make it look like a heart to represent the love/care people have for their local parks.

As the logo for is an app/website, keeping it simple will work better on phones due to the screen size.

I have played around with using hand-drawn/grunge/ink effect for the stoke around the leaf design to make it look more natural.

I put my design on the Graphic Design Forum requesting feedback:

http://www.graphicdesignforums.co.uk/threads/logo-feedback-student-project.24903/#post-174121

Some of the feedback received:

“Look at the logos in your post without clicking on the images. That’s the sort of size they will be on the screen. They are too small and blurry. #4 is the simplest but it looks like a zillion other ‘green’ logos.

 

“Personally, I like where you’ve gone with these and although there is some room for improvement I think you’ve done well here.
I tend to like No4 the most but I see what you’ve done with the others also.

Green/community logo type stuff can be hard to do and re-invent the wheel so to speak as they do tend to have a similar vibe anyway.
A bit like optician logos. ;)

 

“They really need simplifying, remove all the additional texture and fuss and just work with a black shape for now. No.4 would be my favourite to work up, the heart/leaf motif would transition well, and a heart is a recognisable app icon already, so could be worked into the UI for saving/favouriting content. I’d use a stronger font though, what you currently have reminds me of a day care centre or something (though the colours could have something to do with that). Look at the National Trust font, that’s a serif which feels traditional, but it has character of its own.

Also try it out in some different contexts – a sign in a park, livery on a van, engraved into a bench, hell even mowed into a park field so it’s visible from above! Really go to town with the idea and push it to see what works and what doesn’t. Generally the simpler something is, the stronger and more versatile the branding elements around it can be. If it doesn’t work, well you’ve got some decent research for your final project, which is generally what gets you those points anyway.”

 

“Does the app even need a logo? The words OurPark with the right font and colours is all you really need.”

I have decided to work on the leaf/heart idea more and I will also test out just using a typeface without a logo. However, with it being an app and website some sort of logo even if just a monogram would be needed for favicons etc.

Custom Typeface Research

England World Cup Kit

“Nike’s England World Cup kits feature a bespoke typeface designed by Craig Ward” – https://www.creativereview.co.uk/designing-englands-world-cup-kit-typeface/?nocache=true&adfesuccess=1

The brief for the new typeface for to include the St. Georges Cross if possible. This was incorporated in a 3D sense, which is hard to explain but the link above explains how this was done.

So although you can’t see the cross it is in their as a cross section. It is very interesting how it has been incorporated and the end result is a modern sans-serif typeface with character. Sometimes sans-serif typefaces lack character.

Designing a typeface would be a risk as it is not something I have done before and as this is a grassroots project paying for a custom typeface design is not appropriate.

Wireframes for the England typeface

 

National Trust Typeface

“Six years ago the National Trust revealed their updated branding from Wolf Olins which included their own new house font National Trust in assorted weights and designed by Paul Barnes of Commercial Type. The Trust describe their font as having been inspired by old engravings from their stately home Stourhead. It’s similar to Optima although it lacks some of the grace of Optima.” – http://gilburtandpaul.co.uk/index.php/2016/08/10/optima-and-co-its-a-lovehate-thing/

National Trust Typeface

 

Optima

The National Trust typeface has a heritage feel to it which isn’t appropriate for the target audience (parents taking their kids to parks), something modern is needed.

Further Logo Ideas and Feedback

John looked at the logo numbered 1 and said that it looked like OurPork and suggested changing the leaf/heart to point upwards, as shown in logo 2. Joe then said that it looked like OurPork but the other one didn’t. I don’t want to create confusion so I put the leaf/heart in the O. Although I think this feels cramped.

Lee gave feedback on that the Kirvy typeface was too futuristic. I agree with Lee as I was going through several typefaces to try to find something suitable.

Kirvy Typeface

Looking at apps and websites aimed at parents rounded typefaces tend to be more popular with a less formal look.

Second lot of ideas.

The feedback has been mixed but the last logo has the slight edge in popularity.

 

Logo trends for 2018 https://digitalsynopsis.com/design/logo-design-trends-2018/

Want to keep it simple in order to


Moving from Sketchpad to Illustrator

The initial designs I drew I transferred to Illustrator. Playing around with some colours and typefaces. The initial sans-serif typefaces felt too corporate and impersonal. This is a family friendly app, so I tried out some hand-writing typefaces which look much more appropriate for the target audience.


App Research

Further research into Park/Outdoor/Wildlife apps. Looking at style and layouts. Apps with a lot of visual detail are cluttered and it is harder to find what you want. Keeping the layout simple and clean important to make the app easy to use.