Morfitt – Band Logo, T-Shirt & Website

[portfolio]

Morfitt Logo

Morfitt Logo

My father-in-law plays in a band playing songs from the 60s, 70s, 80s by bands such as the Eagles, Beatles and Drifters. A logo and artwork was required which he wanted printed on t-shirts for the band. His idea was to have the evolution of man imagery but with one of them to be a police office holding a truncheon whilst scratching his arse.

Image result for EVOLUTION OF MAN

He wanted the band name “Morfitt” to be “in a nice font underneath“. I went one step further and ran with the police theme for the band name. It was a quick turn around job as he wanted it for a gig.

Morfitt Logo and Evolution of Man Artwork

Morfitt Logo and Evolution of Man Artwork

I used the Police emblem/badge as inspiration to form the O.

Image result for police emblem uk

I originally chose a Serif typeface because I felt it suited their style of music – middle of the road/soft rock/folk rock/pop. However it is hard to align this with the style of artwork he wanted which is anti-police/anarchy/punk.

I played around with the typeface to see how it would look with different typefaces.

Logo Work, Different Typefaces

Logo Work, Different Typefaces

Having getting feedback about the typeface from the client, I worked the 4th logo shown in the image above.

I cleaned up the badge emblem and also the evolution of man artwork.

Morfitt T-Shirt Mock Up

Morfitt T-Shirt Mock Up

This is has been a hard brief to work on due to the juxtaposition between the imagery wanted and the band’s music style.  I don’t believe it is possible to combine the two without it either looking incoherent or without leaning further to one style than the other. The final logo is probably the nearest I could get without going too far either way but I don’t feel it reflects their music style, however, the client is happy with the design and is going to get the t-shirts printed himself.

After designing a t-shirt and logo the band wanted a website. Another rush job has he had the domain name printed on the t-shirts for an upcoming gig but didn’t have a website. For the sake of speed I went through template options with the band’s founder. A few tweaks to the template plus colour changes were made to make sure the theme worked for the band.

He also wanted the website populating with a few posts linking to videos the band had put on Youtube. Links to their Youtube and Facebook profile was added. Unfortunately they were no good quality images of the band – all either low res phone images or stills from Youtube videos. I came up with the idea of adding a halftone effect to hide the poor quality and then converting to duo-tone. The duo-tone added a pop to the images. Although in an ideal world good quality images would be used – this is something I have fed back to the band.

Website: http://morfittmusic.co.uk/