I was in my local soft play centre when I came across this at the till (they usually have a few leaflets on display):
It caught my eye because of the pink and black combo, then the typeface choices stood out followed by the pixellation. Possibly not visible on your screen but the leaflet had clearly be designed in either Photoshop or something similar. But at a low resolution, stretched out to fit A4 resulting in a poor image quality
The whole thing screamed bad design. Because of this I thought I’m going to re-design it.
Miss Lovelies Logo
First port of call – the logo. There isn’t anything consistently been used across their social media or shop signage as a logo. Therefore I sketched out a few ideas before moving onto Illustrator. Designing it in black and white before adding colour. The salon owner clearly had a liking for striking colour combinations I came up with a the eye-popping pink and orange colour scheme.
A funky background is applied to the business cards. The artwork is based on hair and beauty accessories including hair clips and mascara brushes.
The same eye-catching background is used on the leaflet to catch peoples attention. Reducing the leaflet to a standard DL size saves on printing costs. The original leaflet is A4 but because there is not enough information on the leaflet to justify keeping it’s current size.
The price list on the back is kept simple therefore potential customers can locate prices easily.
Software Used: InDesign and Illustrator
Miss Lovelies Twitter Page: https://twitter.com/mrsdazzlebottom?lang=en (yes, that’s right Mrs Dazzle Bottom – I don’t know why she has a bottom that dazzles, I can only assume it’s related to the amount of glitter and diamantes she uses at her salon)