Sheffield Graphic Design Student

Living Space – Logo, Brochure, Tags, Stationery

Having been inspired by The Sheffield College’s Graphic Design exhibition, I decided to do my own version of the Furniture Shop Brochure Brief. I didn’t have a copy of the brief so I took inspiration from the other work on show to come up with my own. See links at the bottom.

The name Living Space was born after a bit of brainstorming. They’re a company with a few furniture shops based in the North and they required a re-brand. They sell furniture that suits modern needs. Along side this they also sell bathroom suites and kitchen’s. Living Space are similar to Ikea in that they stock a large range of home-wares, office furniture, sofas, beds and everything in-between.

Logo Design

Creating something modern and clear in design was my priority. Although I have not designed it, beyond a few simple sketches, the internal shop signage would be based on the logo. So there would be a kitchen representing the kitchen zone in the store, a bath to represent the bathroom zone and so on. Because of this I created a simple outline of a sofa and combined it with a modern sans-serif typeface (Museo Sans).

 

Living Space Logo

Living Space Logo

The logo would be used in the above form on the shop front.

Brochure Design

A fresh but luxury feel was created for the brochure. Contained within are well designed, high end products and this was reflected in the design. Each section is represented with its own colour.

Living Space Brochure Front Cover

Living Space Brochure Front Cover

Living Space Introduction - Who We Are/What We Do

Living Space Introduction – Who We Are/What We Do

Contents Page

Contents Page

Bathroom Introduction Page

Bathroom Introduction Page

Bathroom Product Page

Bathroom Product Page

Living Kitchen Introduction Spread

Living Kitchen Introduction Spread

Living Kitchen Product Page

Living Kitchen Product Page

Living Room Introduction

Living Room Introduction

Living Room/Sofa Product Page

Living Room/Sofa Product Page

Dining Product Page

Dining Product Page

Responsible Sourcing Spread

Responsible Sourcing Spread

Terms and Conditions Page

Terms and Conditions Page

Living Space Back Cover - Contact Details and Store Locations

Living Space Back Cover – Contact Details and Store Locations

The above is an outline of what the brochure would like, other pages would follow the same feel and layout.

Business Cards and Letterhead

Both the business cards and letterhead use the same repeating pattern for the reverse side. The clean modern feel is represented on the front with a more playful reverse to bring the designs to life.

The contact information is displayed clearly on the letterhead and represented by symbols for easy location by customers.

Business Card Back

Business Card Back

Business Card Front

Business Card Front

Living Space Letterhead Back

Living Space Letterhead Back

Living Space Letterhead Front

Living Space Letterhead Front

Price Tags

The price tags were kept clean with the important information (price, etc) easily read on the reverse.

Price Tags

Price Tags

Software Used

Illustrator and InDesign

Links:

http://callumnorth.co.uk.gridhosted.co.uk/wp-content/uploads/2016/12/Brochure.pdf

http://samturnerdesign.com/portfolio/sidahn/

http://reespashley.com/portfolio/hills/

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