Having been inspired by The Sheffield College’s Graphic Design exhibition, I decided to do my own version of the Furniture Shop Brochure Brief. I didn’t have a copy of the brief so I took inspiration from the other work on show to come up with my own. See links at the bottom.
The name Living Space was born after a bit of brainstorming. They’re a company with a few furniture shops based in the North and they required a re-brand. They sell furniture that suits modern needs. Along side this they also sell bathroom suites and kitchen’s. Living Space are similar to Ikea in that they stock a large range of home-wares, office furniture, sofas, beds and everything in-between.
Creating something modern and clear in design was my priority. Although I have not designed it, beyond a few simple sketches, the internal shop signage would be based on the logo. So there would be a kitchen representing the kitchen zone in the store, a bath to represent the bathroom zone and so on. Because of this I created a simple outline of a sofa and combined it with a modern sans-serif typeface (Museo Sans).
The logo would be used in the above form on the shop front.
A fresh but luxury feel was created for the brochure. Contained within are well designed, high end products and this was reflected in the design. Each section is represented with its own colour.
The above is an outline of what the brochure would like, other pages would follow the same feel and layout.
Business Cards and Letterhead
Both the business cards and letterhead use the same repeating pattern for the reverse side. The clean modern feel is represented on the front with a more playful reverse to bring the designs to life.
The contact information is displayed clearly on the letterhead and represented by symbols for easy location by customers.
The price tags were kept clean with the important information (price, etc) easily read on the reverse.
Illustrator and InDesign