After purchasing a bottle of their Victorian Lemonade I thought that their labelling should be refreshed. Fentimans was established in 1905 by Thomas Fentiman. The first drink produced was Ginger Beer.
The design was kept simple so the drinks created an impact on shelves and cooled drinks cabinets. But also because the design needed to work across their many different flavours. Keeping it simple meant that it could be easily changed to suit new products.
Each label featured a fresh, vibrant colour combined with a simple illustration of one of the main ingredients. The limited colour palette emphasised that these are natural drinks. No unnecessary artificial flavourings here.
Drawings of the ingredients are based on illustrations seen in old newspapers. Keeping a feeling of heritage within the design. A custom typeface based on Goudy Old Style to was hand drawn to compliment.
Their logo is based on the original stone jars that the drinks were stored in. An image of Thomas Fentiman’s pet dog Fearless was stamped on these stone jars.
Sadly the logo had been stretched and was out of proportion on the current bottles. In short, the dog looked a little on the porky side. Therefore, after finding the original logo to base my design on, this was sympathetically refreshed too.
The Graphic Design Process
Design research is undertaken first. Including Fentimans themselves and rival companies. Following on is brainstorming – including writing out words associated with the brand and product. Sketching out ideas and writing further notes was next. Once I had decided on using hand-drawn illustrations I did further research on the products ingredients.
Student portfolio piece. Self-set Graphic Design brief.
Software used: Illustrator and Photoshop.